As a business owner, putting yourself out there is part of the territory.

And when you put yourself out there as a business owner, a lot of feelings can come up. You might not feel good enough, or you might think “who am I to do this?”

When you talk about your services, put out a new blog or social media post, or any kind of marketing in general, you’re putting yourself out there.

You’re putting that line in the sand and saying, “I’m out there now,” when you launch your website or Instagram account.

When you start posting about the topics you’re an expert in, or the topics you’re passionate about, now you’re really out there.

And this is where your confidence or lack thereof will enable you or hold you back. You either have the confidence to keep going and being consistent or, something happens and you’re ready to give up.

Maybe you’re afraid to put yourself out there in the first place, so you avoid writing a new blog post or social media post.

Or maybe you did put yourself out there and something happened – you got negative feedback or comments, or no reaction, so it makes you hesitant to keep going.

You might think, “is anyone even reading this? Does anyone even care? Why am I even doing this?”

Spoiler alert: it’s important to be consistent with putting yourself out there. And it all comes back to managing your emotions.

Impostor Syndrome is a psychological phenomenon involving the belief that you’re inadequate, incompetent, and a complete failure despite evidence that you actually are successful. It’s also the inability to believe that you deserve success or that you achieved success as a result of your own efforts, skills, or expertise.

Impostor Syndrome affects about 70% of the population, and minority groups, including women, people of color, and people being “the first” are disproportionately affected.

In your career, you’ve probably encountered some great leaders.

Leaders who inspired you to bring your best to work every day, leaders who knew how to develop your strengths, and leaders who cared about you as an individual.

And I’m willing to bet you also had your fair share of not-so-great leaders.

It’s easy to think that certain leadership styles are better than others, especially when you’ve experienced how each one feels as an employee.

As a leader, you want to give your best for your team. You want to inspire them to grow, to do great work, and to find joy and meaning in their jobs.

And to do that, it’s important to take stock of your own leadership style; how you show up every day to lead the people on your team or in your organization.

There’s no “one size fits all” approach to leadership, and styles can be flexed depending on the situation, organization, or even the individual.

As a smart, talented, glass-ceiling-busting, emotionally-intelligent, compassionate woman leader, you know what it’s like to feel stress at work.

An assignment from a senior leader arrives without warning. Three emails pile up for every one you address. Your team members seek you out for problems they could solve themselves. Your cell phone rings, your calendar is filling up with meetings, and you still have to address a performance issue with a direct report.  

You come home from a long week feeling tired – emotionally and physically. Your fight-or-flight response is in overdrive, and over time, this constant navigation of stressful scenarios could lead to burnout.